This call can change everything
This call can change everything
Buyers ask ChatGPT which product or provider to choose. It names a few brands and shows its sources. Our ChatGPT SEO services make sure you’re one of them, described accurately and cited from pages you control.
What’s the best project management software for a 30-person agency? Please recommend specific brands and explain why.
Runs in your own ChatGPT account, so the answer is real and current. We don’t see or store it. Answers vary by account, location and time, which is why our audit tests each question several times.
web searches through ChatGPT search in one week, per OpenAI (April 2025).
Source: OpenAI via GEO Toolboxof US adults had used ChatGPT by June 2026, up from 34% a year earlier.
Source: Pew Research via GEO ToolboxA ChatGPT visibility agency helps brands get mentioned, cited and recommended in ChatGPT answers. It combines ChatGPT SEO, technical access for OpenAI’s crawlers, answer-first content and independent reviews and mentions, so ChatGPT can find your brand, describe it correctly and trust it enough to suggest it.
ChatGPT answers from what its models learned in training, and from live web results when it searches. OpenAI says ChatGPT search uses third-party search providers, including Bing, plus partner content. Three OpenAI crawlers control what it can reach. Set them below and copy your robots.txt.
Each switch controls one OpenAI crawler.
With OAI-SearchBot blocked, OpenAI says your pages won’t appear in ChatGPT search answers.
Crawler behavior is based on OpenAI’s crawler documentation. Because ChatGPT search also uses providers such as Bing, we check Bing indexing as well.
Seven steps, in the order we do them. Scroll through, or jump to a step. The first three you can start yourself today.
Allow OAI-SearchBot in robots.txt, your firewall and your CDN’s bot settings. Without it, your pages can’t appear in ChatGPT search answers.
Submit your sitemap in Bing Webmaster Tools and fix indexing errors. ChatGPT search uses third-party providers, including Bing.
Put a plain description of what you offer and who it’s for at the top of key pages. ChatGPT quotes specific statements, not slogans.
Buyers ask ChatGPT “best X for Y” and “alternatives to Z”. Honest comparison pages answer those questions directly.
Reviews, “best of” lists, press and community discussions are the evidence ChatGPT weighs before recommending a brand.
Use the same name, description, pricing and category across your site, profiles, directories and schema markup.
Test your buyers’ questions in ChatGPT every month. Record mentions, position and sources, and correct inaccurate information where it starts.
Pick a service to see what we do and what you receive.
A prompt-by-prompt view of how ChatGPT sees your brand today, and what to fix first.
Everything that decides whether ChatGPT search can reach your pages at all.
Pages ChatGPT can quote and cite, written for buyers first.
The independent proof that turns a mention into a recommendation.
One consistent story about your brand, wherever ChatGPT might look.
Monthly proof of what’s changing in ChatGPT’s answers.
Both still matter. The difference is what winning looks like and where the results come from.
| What matters | Google SEO | ChatGPT SEO |
|---|---|---|
| The goal | Rank a page in the results list | Be named, cited and recommended inside the answer |
| Where results come from | Google’s own index | Model knowledge plus search providers such as Bing |
| Crawler to allow | Googlebot | OAI-SearchBot (and Bingbot) |
| Best content | Pages targeting keywords | Clear, answer-first pages and honest comparisons |
| Authority signals | Backlinks and relevance | Reviews, mentions and consistent brand facts |
| How you measure it | Rankings, Search Console | Prompt tests, mentions, citations, AI referrals |
Also optimizing for other assistants? See our Gemini visibility agency and Claude visibility agency pages.
The questions people ask most about ranking in ChatGPT.
ChatGPT SEO is the practice of improving how often and how accurately your brand is mentioned, cited and recommended in ChatGPT answers. It covers crawler access, clear content, consistent brand facts and independent mentions.
Allow OAI-SearchBot, get indexed in Bing, state clearly what you do and who it’s for, publish comparison pages, earn reviews and independent mentions, and keep your brand facts consistent. Then track your buyers’ prompts every month.
Not necessarily. ChatGPT search draws on providers such as Bing rather than Google’s index, and recommendations also depend on reviews and mentions elsewhere. Strong Google SEO helps, but it isn’t enough on its own.
Allow OAI-SearchBot to appear in ChatGPT search. GPTBot controls model training and is your choice. ChatGPT-User visits pages when a user asks and isn’t used to decide search visibility.
OpenAI says ChatGPT search uses third-party search providers, and its help documentation lists Bing among them. It hasn’t said search runs entirely on Bing, so we optimize for Bing, Google and OpenAI’s own crawler together.
Crawler and indexing fixes can change search-based answers within weeks; OpenAI notes robots.txt changes take about a day to apply to search. Building the reviews and mentions that change recommendations usually takes a few months.
No one can. ChatGPT’s answers vary by prompt, user and session. We guarantee transparent measurement, a clear plan and steady work on the signals ChatGPT relies on.
It depends on your market, competitors and how much content and PR work is needed. Start with the free audit; we’ll recommend a scope based on what it finds.
No questions match. Book a free audit call and ask us directly.
We’ll test your buyers’ questions in ChatGPT, check OpenAI crawler access and Bing indexing, and compare you with a competitor. Then we walk you through the results and your top three fixes on a free 30-minute call.
Pick a time that suits you. Times show in your own time zone.
ChatGPT is a trademark of OpenAI. InstaServ is an independent agency and is not affiliated with or endorsed by OpenAI.
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