Clients Profile

We’re Aussie and Proud of it!

We’re the Aussie underdogs taking on the big retailers. Since 2006 we have helped over 500,000 Aussies save hundreds of dollars on home, garden and outdoor machinery products by cutting out the expensive middlemen and going directly to the manufacturer. We have shipped over 1 million products across Australia, currently employ over 100 staff and operate a massive logistics network of 8 warehouses covering more than 20,000 square metres. You could say that we’re a bigger, stronger and faster version of ourselves.

At Edisons, we focus our efforts on ensuring we save customers hundreds and even thousands of dollars on products which have traditionally costed Aussies far too much. Some of our key product ranges include chainsaws, lawn mowers, pressure cleaners and washers, generators, wood chippers and more. We’re known as the ‘Kings of Chainsaws’, because we’ve sold over 100,000 chainsaws since our company was founded in 2006 – a sizeable number for such a young and agile business.

The Challenge

Increasing online presence

Edisons was already equipped with a powerful website but their main goal was to let end users know of their online presence. They wanted to rank in first page in and increase website traffic.

Our Solution

Hours of brainstorming

Prior to working with InstaServ, Edisons made some critical mistakes. They had no structured data implemented in their website along with some other crucial factors. Their keywords were very small which was the biggest challenge for us.

Therefore we formatted meta and alt tags for the website as per Google’s specifications. We created schema markup for the website and implemented them.


Edisons flourished on multiple fronts

  • 55% increase in orders
  • 70% increase in Revenue
  • 67.5% increase in organic visitors within first 3 months.

Sample list of keywords which are on first page (searched on

  • Welders
  • Chainsaws
  • Pressure Cleaners