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Client Profile

Quality Customer Care & Fast Turnaround

Blazing Glass is the industry leader in the Retail Hearth Industry with a combined 25 years experience; they devote their time and energy to bring you the best products through their Online Hearth Superstore. They strive to be the very best with their outstanding customer service and everyday low prices. They lead where others follow and with their Blazing Guarantee, they refuse to be beat!

The Challenge

Increasing CTR and Quality Score

The main challenge was to increase CTR and Quality Score.

Our Solution

Landing Page Development, Ad copy and Campaign Structure

InstaServ worked on the campaign to reach their Business goals by the Implementation of Ad Copy, Landing Page and campaign structure.

We implemented Ad Extension to increase the visibility of Ads. By properly theming we increased the CTR which resulted in increase of Quality Score.

In order to show the Ads to relevant users negative keywords were added.

Results

ROI of 8X + achieved

  • 40% increase in Google search impression share.
  • 35% decrease in average CPC
  • Overall ROI of 8X +
  • 35% decrease in Cost-per-conversion.