one-bed-success-stories

Success Story

Strategic remarketing quickly uplifted sales

Onebed increased its conversion rate by 2.4X by reaching out to potential customers with a remarketing campaign and improving the campaign’s cost-per-conversion goals.

2.4X

increase in conversion rate through clicks to the website ad

40%

reduction in cost per conversion

4X

return on ad spend

Their Story

Peaceful Sleep

Night after night Onebed provides its customers better night’s sleep with the perfect mattress. It has been providing Quality Good in Affordable priceless sleep. Focusing on the customer experience and great service, it has a mobile-first website and offers fast delivery and free returns.

Their Goal

Increasing ROI by 3X atleast

Onebed has been providing top quality goods to its customers with the help of their Website. The retailer is now looking to efficiently increase its ROI by atleast 3X with the aid of Facebook Ads.

“We have not only learned more about the needs of our Customers through the Campaign, but have also come to understand the value of Facebook to increase our sales revenue as a Marketing tool. To keep the ball rolling, Onebed will continue to work with Facebook”

Onebed

Their Solution

Remarketing to increase Sales.

During the first month Onebed focused on it’s online sales and gauged the size of it’s audience on Facebook.

The same month it started a Remarketing campaign and used the Facebook pixel to track people who visited their website, added mattress to their carts or made purchases. Then they used Custom Audiences to target them with ads. To this audience group, Onebed ran variety of promotional ads, effectively increasing conversion rates for their website. It also used Facebook yet another powerful tool “Lookalike Audience” based on the group it targeted to find more potential customers.

Products used

Adverts
Desktop News Feed
Mobile News Feed
Conversion Tracking
Custom Audiences
Lookalike Audiences

Goals

Drive Online Sales
Improving ROI
Improving conversion rates

Their Success

Increased Conversion Rates

As a result of the campaign, Onebed acquired new customers and increased its conversion rate for its website. The campaign, also achieved:

  • 2.4X increase in conversion rate through clicks to the website ad
  • 40% reduction in cost per conversion
  • 4X return on ad spend