maxChargers

Success Story

A creative boost to increase business

By leveraging Facebook’s unique targeting capabilities and reach, Max Charger maker boosted awareness and increased sales of its products.By targeting custom audience, they delivered 3.7X return on ad spend.

45%

increase in brand awareness

40%

increase in user engagement

3.7X

return on ad spend

Their Story

Provide customers lowest priced Apple accessories

Since their inception in 2006, MaxChargers is a top seller of wide ranged products, focussed on providing their customers with the lowest priced selection of Macbook batteries, iPhone batteries, and Macbook Chargers in the market.

Their Goal

Finding quality leads and Upselling to them

MaxChargers wanted to raise awareness of it’s services by targeting custom audiences and converting them to quality leads by upselling to them.

“Through Facebook’s high penetration rate and advance targeting tools, we were able to attract large number of potential customers quickly.”

MaxChargers

Their Solution

Testing, targeting and retargeting

MaxChargers ran click to website ads on Facebook to drive traffic to their website by holding customers interest. The company used reach and frequency buying to predictably control the number of times it reached its audience within a set period.

To drive traffic to its website, the company also ran page boost ads in the News Feed and right column, and teamed these with carousel ads to entice people with multiple product features. MaxChargers monitored the best-selling products, and then used those insights to continuously improve ad copy.

Products used

Adverts
Desktop News Feed
Mobile News Feed
Conversion Tracking
Custom Audiences
Lookalike Audiences

Goals

Raise Brand Awareness
Drive Online Sales

Their Success

A boost in sales

By increasing brand awareness by targeting custom audience MaxChargers boosted its online sales and achieved a dramatically better return on ad spend than with its previous ad campaigns.
During Campaign, it achieved:

  • 45% increase in brand awareness
  • 40% increase in user engagement
  • 3.7X return on ad spend