Success Stories


When Onebed, one of Australia’s leading brand, wanted to reach engaged audience, it worked with Instagram on a series of Informative Video Ads… Read More


A company dedicated to bringing people new, colourful and unique hats. All designed in Scotland and all handmade with attention to detail in everyway…Read More

Instagram videos can now be 1 minute long!

Resources for Interested Advertisers

Instagram Ad Solutions

Instagram’s enhanced ad formats, targeting and buying options help advertisers drive the results they care about. Learn more about the right ad solution for your business here.

Creating an Ad

Instagram ads can now be purchased and managed through Facebook’s self-serve platform, Power Editor, and through Instagram’s Ads API. Visit Power Editor or contact your sales or API partner to begin your campaign.

Case Studies

Across more than 400 campaigns measured globally, ad recall from sponsored posts was 2.8x higher than other online advertising*. View our collection of client case studies here.

Instagram Ad Solutions

Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app.

Instagram Ad Formats

Image Ads

With image ads, businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.

Video Ads

Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.

Carousel Ads

Carousel ads bring an additional layer of depth to image ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.

Instagram Advertising Solutions Support the Following Objectives


Clicks to Website

  • Send people to important sections
    of your website

  • Available Ad Formats: Image, Video,


Clicks to Website

  • Get people to install your mobile

  • Available Ad Formats: Image, Video


Video Views

  • Tell a story using video

  • Available Ad Formats: Video


Mass Awareness

  • Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram’s feed

  • Available Ad Formats: Image, Video, Carousel