bfraftrAre you excited after the launch of Expanded Text Ads that are coming to Google AdWords.? But more importantly, are you ready?

One of several huge changes announced by Goggle on Tuesday were Expanded Text Ads – if not the biggest. Google will soon actually increase its ad text limits by 2x!

So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads.

  • What Are Expanded Text Ads?Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to make your presence more prominent and maximizing your performance on mobile search results with a bigger headline and an extra long description.Expanded Text ads will be visible across all devices – desktop, tablet and mobile – and will fit automatically based on device size.
  • Reason for this change?This is the biggest change introduced by Google to text ads since AdWords launched 15 years ago.Several months ago, Google began thinking about what an AdWords ad would look like if they developed Adwords in todays mobile dominated world, where more than half of the trillions of searches conducted on Google per year are done via a mobile device.Google progressed to this by killing right side ads on desktop in February. Now with the right-side ads gone, this change seems like a natural progression from the super-sized headlines introduced in 2011.
  • How Much Bigger Are These Expanded Ads?Expanded text ads are 2x bigger from today’s AdWords text ads. You now have a total of 140 characters of ad copy space to use, marking the end of the current 25-35-35 limits.
  • What Do The New Expanded Text Ads Look Like?Here’s a before and after of what the ads will look like on mobile and desktop:google-expanded-ads
  • How Much Are Headlines Expanding?Advertisers will have two 30-character headlines when Expanded Text Ads become available later this year.Advertisers currently are limited to a 25-character headline.That’s means our headlines will soon increase by 140 percent!
  • How Much Will Descriptions Expand?Advertisers will have one 80-character description line.Advertisers currently are limited to two 35-character description lines.That means descriptions will increase by 14 percent.
  • What’s Changing With Display URLs?AdWords will automatically extract the domain from the final URL.Advertisers can then add up to two paths to enhance the display URL (using up to 15 characters).
  • Will This Improve CTR? Yes! More text means greater visibility. Early reports indicate that Expanded Text Ads are seeing CTR increase by as much as 20 percent.
  • When Will The New Ads Roll Out?Google hasn’t officially revealed when all advertisers will have access to Expanded Text Ads. Keep an eye out and we’ll update when we know more details.
  • What Should You Do To Prepare for Expanded Text Ads?

    Raise your Quality Scores now! Quality Score is already the most important metric in your AdWords account, but it’s about to become even more important.

    Businesses that occupy the top spots will take up the most valuable SERP real estate – especially for commercial queries. It could make anything below position 2 or 3 on mobile devices irrelevant!

    You’ll need to make sure your text ads are all rewritten to take advantage of this new format. Google is giving you 2x more space with Expanded Text Ads – so be ready to use it to your advantage!

    InstaServ can provide you with some useful solutions for the new update. Request A Quote now and Get 5% off!

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