With new update of Facebook you will now be able to target people that look similar to lists of customers/leads globally.

Since the release of Facebook Lookalike Audience 3 years ago, it has been a standard to for matching like minded people. Now a new release from Facebook is bringing powerful matching worldwide- International Lookalike Audience.

This new release gives ability to target International Audiences similar list of customers or leads. Simply upload a list of custom audience(Mimimum 100 people from a country) then target the audience to specific country.

More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile.

Facebook has also launched a Handbook that breaks down user behavior across 10 of the most active countries on Facebook.