In page insights and video library to better understand Facebook videos’ audience and engagement Facebook introduced new video metrics.

According to the announcement “The new metrics help publishers to better understand who’s watching their videos, how audiences are engaging with Live video, and how sharing contributes to video distribution. These updates give publishers actionable data to help them create videos that forge stronger relationships with their viewers and engage new audiences.”

You will now be able to break out minutes viewed by age, gender and top geographical locations.

Now you can also Track Viewer Engagement in Live Videos. Now you can see how people react at specific point during your live broadcast. This means you can see when people were moved to, react to, comment on or share the video. To access these metrics, go to the new ‘Audience and Engagement’ card and select the ‘video engagement’ section.